Big Issue to pilot digital edition in Manchester

Big Issue's edition in the North is being piloted in digital form this week.

The edition, which will exist alongside the print product , will go on sale for the first time in Manchester today.

It will be sold in the same way as the print edition – by a homeless person on the street – but will allow customers the option to purchase an access card with a code that can be scanned or entered onto smartphones.

The two different editions are available for the same price.

Caroline Price, director at The Big Issue in the North, said: “It is hoped that the digital edition will help the magazine, which has been in circulation in Manchester since 1992, continue to be a success.

“Manchester is the right place to trial the world's first digital street newspaper; we are a digitally savvy city with a vibrant young community who we hope will support this initiative.

“This is not about replacing our traditional print magazine; it is about moving with the times and giving people a choice in how they read the magazine.”

It is hoped that, following this Manchester trial, Streetwise in Chicago will also pilot a digital edition. If successful, the digital technology will be made available to all 122 street papers associated with the International Network of Street Papers.

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