Baker leaves Cosmo for Red

Sam Baker has left Cosmopolitan to edit Red, a magazine with less
than half its circulation. Cosmopolitan has an ABCs figure of 461,610
while Red recorded a circulation of 219,689 in the last six months
period. But the latter is the market leader in the increasingly strong
thirty something market and recorded tenth consecutive year-on-year
increase from July to December last year.

Baker has been Cosmo editor for the past two years but has
worked on Red prior to its launch almost ten years ago. She has worked
on numerous women’s titles since from New Woman, Chat, and Take a Break
and re-launched Emap’s Just Seventeen as J-17.

She spent five
years as editor of Company, before resigning to write Fashion Victim
her first novel. Julie Harris, general manager, Women’s Group at
Hachette Filipacchi UK, commented: ‘I am thrilled that Sam will be
joining us at such an exciting time for Hachette as the company
continues to increase its prominence in the UK market. Sam brings a
wealth of experience to the job of editing Red: she has an exemplary
track record of achieving excellent results on high profile magazines
and more recently great success as a novelist. I am certain that she
will continue to build on the phenomenal success Red has enjoyed over
the last eight years.”

Baker added: ‘I was involved with Red at the very beginning. In
fact, I remember sitting at my kitchen table working on ideas for the
original dummy! I’m incredibly pleased to be leading a magazine that
has so clearly defined a new market, and am looking forward to building
on its already-strong position in the run up to Red’s 10th
Anniversary.’Baker succeeds Trish Halpin, who is moving to IPC’s
InStyle as editor.

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