Reporter for the Hounslow Chronicle, Joe Jackson, feared he had seriously upset a reader when
he was sent an envelope dripping with a disgusting brownish liquid.
He soon discovered though that the parcel was actually a thoughtful gift from a PR woman who had sent him a complimentary pot of Ben & JerryÃ¢â‚¬â„¢s award-winning ice creamÃ¢â‚¬¦ via Royal Mail.
Jackson said: Ã¢â‚¬Å“After reading a piece we had written about the ice cream, the PR company was delighted with the coverage and pledged to send us some ice cream as a morale boost to our overworked, under-paid team.
Ã¢â‚¬Å“We expected some vouchers. Little did we know that a padded envelope with a tub was slowly melting its way to us courtesy of
Ã¢â‚¬Å“The dim-witted PR girl maintains she had instructed the post room to courier it, but IÃ¢â‚¬â„¢m not convinced.Ã¢â‚¬