Pots, kettles and black award
Winner: Associated Newspapers. After the Daily Mail won a victory in its campaign against super-casinos, sister title Metro spotted a gap in the market and launched… an online casino.
Quote of the year (that didnÃ¢â‚¬â„¢t make it into Press Gazette)
Winner: Ã¢â‚¬Å“ItÃ¢â‚¬â„¢s just the same old shit at a different timeÃ¢â‚¬ Ã¢â‚¬’ ITN insider on the News at TenÃ¢â‚¬â„¢s move back to its old timeslot.
The Sinclair C5 award for most ill-concieved technological innovation
Winner: The Eastern Daily PressÃ¢â‚¬â„¢s demotic automated newsreader Brian.
David Brent award for staff motivation
Winner: Mike SoutarÃ¢â‚¬â„¢s cringeworthy corporate training video for Shortlist merchandisers in which he tells the team: Ã¢â‚¬Å“Shortlist is a good-looking magazine distributed by a good-looking team.Ã¢â‚¬
Intro of the year
Winner: Ã¢â‚¬Å“Hi IÃ¢â‚¬â„¢m Art Buchwald and I just diedÃ¢â‚¬ Ã¢â‚¬’ From legendary humourist and columnist Art BuchwaldÃ¢â‚¬â„¢s self-presented web obituary.
The most unlikely new media hit of the year
Winner: The Westmoreland Gazette’s online scoop about the fire brigade being called to attend to a burning chair which prompted hundreds of comments and was followed up around the world, proving that online readers really will read just about any old shit.