Auto Trader tackles local misconceptions

The Auto Trader series has launched an £5m advertising campaign to
tackle the misconception that the magazine and website are nationally
rather than locally focused.

Research highlighted that 40 per cent of the group's target market were not fully aware of the group's local offering.

Trader's method of achieving a constant local presence was to work with
Alvern Media, forecourt media owner, to host petrol pump nozzle,
forecourt door, pump crowners and counter top flyers, featuring Auto
Trader advertising across 7,000 forecourts for the next 12 months.


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