The Asian community in the north of England are being targeted by new monthly publication The Asian People.
It aims to give Asian readers an authentic voice and claims to be the only Asian paper in the UK that offers home delivery. It will have a distribution of 30,000 and copies will be sent free to Asian households in the North.
Produced by a sister company of broadcaster Asian Sound Radio, it has attracted contributors such as Yvonne Ridley, the former Sunday Express reporter held hostage by the Taliban last year, and former Lancashire and India cricketer Farokh Engineer.
Shafat Ali, executive director of Asian Sound Radio and The Asian People, said: “We have talked for a long time about the need for a high-quality Asian publication in the North.
Finally we realised that if nobody else was going to do it, we would have to do it ourselves.
“We have invested heavily in both the look of the publication and in getting the right circulation data. We are also delighted that we have had the support of people like Farokh Engineer and Yvonne Ridley. Their input has enabled us to produce something quite unique. From the letters and phone calls we have received since the launch, we know that readers are buying into our vision and that the paper is going to be around for a very long time.”
Ali said the long-term goal was for the paper to become a weekly.
It is understood the company has other print projects in the pipeline and plans to launch an Asian TV channel next year.
By Ruth Addicott