Arena relaunch for 'urban playboys'

Emap men’s magazine, Arena, has relaunched this month to reposition the title for ‘urban playboys in their late 20s to 30s”. The relaunch has been led by new editor Giles Hattersley, who joined the title earlier this year from The Sunday Times where he was chief interviewer. Arena’s sales fell 23.1 per cent year on year at the last ABC in August, with circulation now at 30,886.

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