AOL and Yahoo are reported to be in merger talks, according to Bloomberg News.
Along with MSN, they are the two biggest web-only players in digital news and content. In the UK, Yahoo is fifth biggest news website (according to Neilsen figures) and AOL is 13th.
AOL has recently beefed up its content business by purchasing the Huffington Post – which in July launched a UK version of the site.
Yahoo News reported that AOL shares shed five per cent following the merger speculation.