View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. Archive content
June 29, 2006updated 22 Nov 2022 8:02pm

Advertising market grim according to Trinity Mirror

By Press Gazette

Britain's biggest newspaper publisher has issued a trading update which paints a grim picture of the current advertising market.

Trinity Mirror reports that group advertising revenue for the first six months of the year is expected to be 10.6 per cent down year-on-year when the half-year figures are announced.

Advertising revenue in the regional newspapers division is expected to be down 9.7 per cent – with a 21 per cent drop in recruitment advertising accounting for much of the dip. All sectors are down, with the exception of property, up 1.9 per cent.

The picture is worse in the nationals division – which includes the Daily Mirror, Sunday Mirror and People – where advertising revenue is expected to be down 12.1 per cent.

At the Racing Post ad revenue is expected to be down 16 per cent – possibly reflecting competition from new daily sports betting paper The Sportsman.

Circulation wise there is expected to be good news in the regional newspapers division – with revenue up 1.4 per cent. But circulation revenue is expected to be down 1.4 per cent in the national division.

The company states: "As highlighted at the AGM, the advertising environment remains weak and management continue to run the business on the assumption that this will continue for the remainder of the year."

Content from our partners
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition
Publishing on the open web is broken, how generative AI could help fix it

 

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network