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March 28, 2012

Advertisers could play role in press regulation

By admin


A body representing British advertisers has welcomed suggestions they could play a greaterer role in press regulation.

The recommendation was contained in a report by the Joint Committee on Privacy and Injunctions:

[PCC chairman] Lord Hunt of Wirral suggested that ‘there could be a badge of respectability, of accuracy’, and suggested that he would consider how a kite-mark system could be tied into advertising rates.

A way to achieve that might be found through working with the Incorporated Society of British Advertisers, the representative body for British advertisers.

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The committee also recommended that one way of making sure every published signed up to the new press regulator was for major advertisers to require membership as a condition of advertising in news publications. The recommendations have been welcomed by the ISBA. Director of public affairs Ian Twinn said:

We welcome the opportunity to be involved at this crucial, formative stage and believe that ad spend could play a very useful part in giving the new press complaints body real teeth.

In light of the report, we will be exploring how advertisers can reinforce the power of self-regulation, without them becoming involved in judgements over the editorial content of publications.

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