Advertisers are being asked to bid for space in The New European as it extends its distribution into four key continental capitals.
Auctions are to be run for commercial space in the Friday title’s Whats On In Europe and weather guide at its centre spread as well as a “full takeover” of the issue out on 26 August.
The self-styled “pop-up paper” is continuing beyond its initial planned run of four-weeks on a “rolling basis” after exceeding sales targets and turning a profit, according to publisher Archant.
The title is now available in Brussels, Paris, Strasbourg and Berlin, as well as Northern Ireland, having moved in to Scotland and Wales from with the 22 July edition.
Craig Nayman, chief commercial officer at Archant, said: “We are incredibly proud of the impact The New European has had and we are reflecting its innovation in our commercial offering.
“Pop up publishing provides different opportunities for the media buying community to embrace a new business model.
“We look forward to working with partners who would like to explore this type of commercial partnership, whilst engaging with the valuable audience The New European offers.”
The New Eupopean was set up in the wake of the EU Referendum as a title for the 48 per cent of Britons who voted to remain, despite a victory for leavers at the polls. It costs £2 per issue.