Ad agency Beta in third lifestyle website venture

Advertising agency Beta has re-launched online community with Tatler editor (and founder of the site) Kate Reardon.

The user-generated site is the third editorial venture by the agency this year, having already launched and

Originally founded four years ago, the website offers advice to women of all ages.

Roni Dutta, former editor of iVillage, is the editor. currently claims 20,000 active users.

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