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March 5, 2009

ABC to review use of bulks in circulation data

By tom

National newspapers including the Daily Mail and the Telegraph face an investigation by ABC into the use of free ‘bulk’ copies.

The Audit Bureau of Circulations will conduct the inquiry following concerns that free papers handed out at airports, train stations and hotels are skewing the circulation figures.

The inquiry will focus solely on the supplier Dawson Media Direct, an industry spokesman told the Guardian.

“The supplier is not being accused of doing anything untoward. The problem involves complex paper trails. It’s purely an administrative thing,” he said.

The ABC figures for February will be released at noon tomorrow.

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