A Fabulous plan to sell newspapers

The News of the World splurged on TV advertising to promote its new supplement ‒ Fabulous.
Could this have prompted rival Saturday and Sunday titles to suddenly start advertising their own supplements as “fabulous” as well ‒ hoping to spoil the impact of the NoW’s use of the word?

The Daily Star, Daily Star Sunday, Mail on Sunday and Sunday Mirror all spontaneously began describing their supplements as “fabulous” ‒ great minds and all that.

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