24 Trinity Mirror regional titles issue demands ahead of general election

Some 24 regional newspaper titles published by Trinity Mirror have published election manifestos.

The “Election Demands” focus on the national and local issues identified in a survey of 18,000 readers.

Other election events planned by titles include: digital hustings, interactive maps and Google Hangout interviews with candidates.
Trinity Mirror says that the reach of its titles has increased “dramatically” since the last general election five years ago, citing ABC figures which show they reached 30m ‘unique browsers’ in January.

They include: The Manchester Evening News, Liverpool Echo and Birmingham Mail.

Trinity Mirror Regionals editorial director Neil Benson said: “The way our audiences consume news has changed dramatically since 2010. This year we can talk to our readers – via print, social and digital – and crucially listen to them like never before.

“Interestingly, local issues tended to place quite highly on most manifestos, making the role regional media plays in this election even more vital.
“We aim to be the conduit for readers and local politics, channelling their views.
“The MyManifesto project is our first to embody this aim, and we’re proud of the fantastic collaboration across the business."


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