Zoo becomes the latest lads' mag to go 3D

Zoo magazine is to follow its great rival Nuts this week with the publication of its first ever 3D issue.

The Bauer Media lads’ mag will carry 21 pages of 3D editorial and 13 pages of 3D advertising for readers to enjoy via a cover-mounted pair of 3D glasses.

Zoo will also make 3D content available online and on its mobile edition.

Geoff Campbell, managing director of Zoo, said: “There’s a huge amount of interest in 3D at the moment and while other magazines may have produced 3D editorial before, we wanted to bring something really exceptional and innovative to this market.

‘We’ve delivered a complete 3D experience for the brand across all its platforms, and we have done this – as no other magazine before – with the support of advertisers who were, like us, keen to create something really different in such a hotly contested market.”

IPC Media’s lads’ magazine, Nuts, unveiled its first ever 3D issue last week.

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