Young teens the target for BBC's 'Project April'

BBC Magazines has revealed that its planned teen launch – codenamed Project April – will be a lifestyle title for 10 to 14 year olds.

Due to hit the news-stands this autumn, the magazine will be a fortnightly focusing on lifestyle aspirations of the readers.

The company said the magazine would distance itself from the “patronising” tone of teen titles already on the news-stand.

“The team’s sense of humour, keen eye for popular culture and overall take on life allows them to naturally address teen issues and adopt teen-speak without sounding like wannabees,” said editor Mink Kapferer.

The magazine has appointed Julie Bradley as deputy editor. She is a former launch editor of Lizzie magazine, A-List editor at Sky magazine and celebrity editor at Looks.

Fashion and beauty editor Angela Robinson joins from J-17; Marcus Bowery, former deputy chief sub at Bliss, has been appointed chief sub; and the magazine has recruited feature writers Alice Braham from Sugar and Rhona Mercer from Bliss.

By Sarah Boden

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