The new-look Friday supplement has been revamped to include expanded editorial sections – taking its lead from the paper’s redesign last autumn.
The supplement has increased the number of pages it carries and adopted a new full-colour paper. It has also increased the editorial coverage given to fashion, property and leisure pursuits.
‘The new-look Weekend Journal will provide an even more attractive environment for advertisers wanting to target our uniquely valuable audience,’said Andrew Langhoff, publisher of WSJ Europe.
‘A recent survey shows our subscribers are spending even more time reading the paper each day, and are an increasingly influential, affluent group. Combined with a livelier and more engaging offering, that’s an incredibly powerful proposition for advertisers.”
In addition to the weekend print title, the weekend pages of the Wall Street Journal’s online section, European Life & Style, have also undergone some changes, mostly to the property and the food and wine sections.