WSJ Europe revamped as US edition ceases UK printing

The Wall Street Journal will stop printing its US edition in London from next month as it launches a revamp of WSJ Europe.

The WSJ, which only began printing and distributing the US edition in April last year, will end the practice on 16 November ahead of the launch of the new-look European edition the next day.

The revamp marks the biggest change to the title since former Sunday Telegraph editor Patience Wheatcroft was appointed editor-in-chief of WSJE in June with a brief to take a lead role in its expansion, particularly involving the growth of digital content.

The changes, which seem likely to position the WSJE as a greater competitor to the Financial Times, will be backed up by a marketing push aimed at top executives and business travellers in key European cities.

The revamped WSJE will see the introduction of a redesigned front page and greater use of colour. The new-look newspaper will include new analysis features, columnists and a series of new, eight-page special reports.

Subscribers to the US edition will be offered replacement subscriptions to the European print and online editions.

The changes are in addition to a recent launch of the website Europe.wsj.com, new mobile content delivery via BlackBerry and iPhone devices, a new events strategy in Europe and the appointment of Dow Jones executive Andrew Langhoff as publisher.

Wheatcroft said: “The changes we’re planning are fundamentally a new approach to meet the needs of senior executives…

“We’re offering our time-pressed readers more trusted and authoritative content with essential analysis, but housed in a more impactful and accessible format across print and online.

“We’re leveraging our unrivalled global resources – including an integrated news staff of more than 400 in Europe alone – to deliver our unique content in a way that is more in tune with our audience.”

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