World Cup fails to deliver sales boost for national newspapers

The World Cup failed to provide a boost for national newspaper sales with nearly all performing worse this June than they did a year ago.

The official ABC figures for June show every national title down year-on-year with the exceptions of the Financial Times, The Guardian, The Mail on Sunday, Independent on Sunday and The Observer.

 

National ABC figures for June 2006 (title, average sale, year-on-year percentage increase):

 

Dailies

 

Daily Mirror: 1,635,843, down 6.11

Daily Record: 430,942, down 6.82

Daily Star: 803,475, down 6.09

The Sun: 3,148,700, down 2.54

Daily Express: 844,729, down 5.42

The Daily Mail: 2,340,255, down 0.42

The Daily Telegraph: 900,158, down 0.4

Financial Times: 440,598, up 3.43

The Herald: 71,516, down 6.85

The Guardian: 380,211, up 5.2

The Independent: 241,660, down 7.81

The Scotsman: 60,704, down 10.39

The Times: 656,862, down 3.9

Evening Standard: 309,908, down 6.8

Racing Post: 76,112, down 9.55

 

Sundays

 

Daily Star Sunday: 406,241, down 3.4

News of the World: 3,471,415, down 2.57

Sunday Mail: 521,424, down 5.86

Sunday Mirror: 1,416,703, down 4.63

The People: 821,116, down 10.12

Sunday Sport: 114,536, down 25.79

Sunday Express: 830,006, down 10.91

The Mail on Sunday: 2,316,138, up 2.78

Independent on Sunday: 210,207, up 2.04

The Observer: 470,762, up 6.7

Scotland on Sunday: 71,738, down 12.65

Sunday Herald: 52,460, down 7.27

The Sunday Telegraph: 645,431, down 4.31

The Sunday Times: 1,314,090, down 0.85

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