Women's weeklies ABCs: Steep sales drops for New, Now and Heat as only three titles grow

All women's weekly magazines bar three saw their average circulations plunge in the second half of 2014.

The Lady, with a circulation of 28,537, up 3 per cent, Woman, up 0.2 per cent to 252,627, and Woman's Weekly, up 0.1 per cent to 307,756, were the best performing titles in the sector.

Take a Break was the highest selling title, with a circulation of 645,884, down 7.3 per cent year on year. Its sister monthly title, Take a Break Series, saw its circulation remain steady year on year at 172,608.

New (down 20.4 per cent to 301,190), Now (down 17.3 per cent to 162,696) and Heat (down 15.1 per cent to 204,917) were the worst performing women's weeklies.

Title Average circulation (print and digital) % change year on year % of print editions paid for
Take a Break 645,884 -7.3 100
Woman's Weekly 307,756 0.1 100
Chat 302,954 -8.5 100
New! 301,190 -20.4 100
Closer 298,760 -11.4 99.9
OK! Magazine 292,578 -5.1 95.9
That's Life 260,933 -6.4 100
Woman 252,627 0.2 100
Peoples Friend 225,968 -5.9 99.9
Woman's Own 220,485 -2.5 99.2
Heat 204,917 -15.1 96.2
Bella 198,832 -7.7 100
Best 195,427 -6.4 97.9
Star 191,175 -27 99.9
Real People 175,158 -5.9 100
Take a Break Series* 172,608 0 100
Now 162,696 -17.3 100
Reveal 160,910 -9.8 100
Pick Me Up 159,528 -13.1 100
My Weekly 106,425 -4.6 100
Love It! 100,862 -10.5 100
The Lady 28,537 3 89.1

*Monthly rather than weekly

Comments
No comments to display

Leave a Reply

Your email address will not be published. Required fields are marked *

seventeen + 20 =

CLOSE
CLOSE