Woman & Home, IPC SouthBank's monthly glossy for women over 35, has appointed Natasha Cook to the new role of deputy editor.
Cook
joined the title last summer after
working on newspapers and progressing to weekly magazines. Woman &
Home editorial director Sue James said: "I'm thrilled to appoint
Natasha to the role of deputy editor. Our continued success is built on
knowing our readers, the 35+ woman with a ‘Brand New Attitude' and
Natasha recognises the potential of this readership."
Cook added:
"I'm delighted to be Woman & Home's new deputy editor. I love its
ethos – 'A Brand New Attitude' – giving women the confidence to do
whatever it is in life that makes them feel fulfilled and happy.
Clearly it's something women find refreshing with the magazine enjoying
four years of circulation growth."
Last week IPC weekly, Woman,
targeted at the same age bracket of over-35s got a £3.2m facelift in an
attempt to keep up with what it saw as the "10 years younger"
generation as research found women increasingly reading youth marketed
titles.
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