The website of the nation’s biggest selling regional newspaper, Wolverhampton’s Express & Star, has relaunched introducing new business directories to its readers.
The site, which primarily serves readers in the Black Country and the broader West Midlands, has partnered with Trinity Mirror to use its Local Mole business directory and added a new motoring channel after forging an agreement with Motors.co.uk.
The new motoring channel will bring readers classified cars sales ads from local dealers.
In addition, Express & Star’s owner, Midland News Association, has revamped the site design, enlarging photographs to highlight the work of its photographers and simplifying the page layout – including improving navigation – to make the site more “user-friendly”.
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Other recent editions to the website include the introduction of national and international news videos through a partnership with ITN and the introduction of a fantasy football game.
MNA said it expected the redesign to bring a further increase to web traffic.
According to the Audit Bureau of Circulations, during the first half of last year the site averaged 443,000 unique users per month, with a daily average of 27,055.
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Work on the redevelopment of sister website Shropshirestar.com will begin in the coming weeks, the publisher said.
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