GQ publisher Jamie Bill has been talking to Brand Republic about his overseeing of the imminent launch of technology title Wired, set to launch in April with a target circulation of 60,000.
The title has failed to launch successfully in the UK once before but Bill seems to think this time round it will work.
He said: “Wired is particularly relevant at the moment. It filters everything though technology, which is more cutting edge and mainstream than before, and less frightening.
“Our target circulation is 60,000, and it is better to manage expectations of the market than exceed them. My personal expectation is that the magazine will do better. Wired is the right magazine at the right time.”