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Radio 4 uni journalism workshops to win new audiences

BBC Radio 4 has launched an initiative to win over younger audiences, station controller Mark Damazer has told the Guardian.

The pilot scheme will take place this summer, and will take Radio 4 to three universities - Cardiff, Derby and Bedfordshire.

Damazer said: "What I am trying to do is make Radio 4 attractive to all sorts of people who might be interested in intelligent speech, and not to exclude because of our tone and choice in subject matter, the younger end of our audience."

Each university tour will last five days and will offer students a range of workshops in areas such as stand-up comedy, writing and journalism.

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