Who subs the subs?

Axegrinder has been present when a few newspapers have been redesigned after the people with facial hair and braces decide on a new branding approach to target key demographics. 

Not being versed in the ways of marketing has been a disadvantage to Axegrinder who refuses to consider readers as spending units. But while perusing coverage of Chelsea’s champions league match, Axegrinder spotted a small anomaly in the copy.

The team from West London is not the most entertaining team in the world and writing about them must be akin to covering the world grass-growing championships, but one sub at The Independent has seemed to lost the will to live commenting  “extremely boring if you should actually bother to read it”.   

Let’s hope that sub isn’t let near any live court copy. 

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