Which? celebrates 50 years of crusading

Which? magazine celebrated its 50th birthday this month, in a year of legislative success for the consumer champion.

This year, Which? has issued legal proceedings on behalf of consumers unlawfully overcharged for football shirts, and campaigned for legislation which has been introduced on stakeholder pensions reform, independent legal services and estate agents.

Over its history the organisation is credited with playing a part in many consumer laws – including the Consumer Credit Act 1974 and Consumer Safety Act 1978.

The campaigning arm of the organisation is financed through sales of the flagship magazine, its sister title and the online version. The main magazine increased its subscriptions by eight per cent to 517,000 in the year ending June 2007.

Editor Neil Fowler said: ‘We believe there’s no one willing to test products in the same way we do.

‘So we have a strong selling point for the next 50 years.”

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