Website ABCs for April 2015: Trinity Mirror regionals outperform nationals on traffic growth

The Manchester Evening News website has nearly doubled its traffic in a year, according to the latest website ABCs.

The MEN website recorded an average 498,010 daily unique users last month, up 94 per cent, and is narrowly trailing DailyStar.co.uk on 508,366 (up 44 per cent on April 2014).

Its sister Trinity Mirror title the Liverpool Echo saw its website's figures increase by 92 per cent to 393,571 and overtake the London Evening Standard's 391,422 (up 65 per cent).

In total, the 14 Trinity Mirror regional websites audited monthly by ABC recorded an average of 1.8m unique browsers a day in April. 

Elsewhere, Mail Online remains the biggest newspaper website, with 13.6m average unique daily browsers each day, up 25 per cent year on year.

Express.co.uk was the fastest growing national website, up 62 per cent to 780,916 and the Telegraph, up 22 per cent to 4m, the least.

In the month leading up to the 7 May general election, Metro and the Evening Standard were the only national newspaper websites to see their figures grow month on month

DailyStar.co.uk saw its average daily unique user number fall by 16 per cent from March to April, to 508,366.

Note: ABC records 'unique browsers', which are different devices accessing a particular website.

Website Daily average unique users, April 2015 Year-on-year percentage change
MailOnline 13,639,516 24.97
theguardian.com 7,204,242 31.89
Trinity Mirror Group – Digital 5,318,463 60.51
Telegraph 4,003,543 22.16
Mirror Group Nationals 3,736,801 48.31
The Independent 2,332,120 46.14
Trinity Mirror Regional Network 1,774,901  
Metro 1,307,548 26.14
express.co.uk 780,916 62.13
dailystar.co.uk 508,366 43.75
Manchester Evening News 498,010 93.75
Liverpool Echo 393,571 92.05
Evening Standard 391,422 65.37
Wales Online 221,482  
Birmingham Mail 184,931 59.96
Newcastle Chronicle 183,146 93.65
Teesside Evening Gazette 79,951  
Daily Post (Wales) 54,353  
Coventry Telegraph 49,177  
Huddersfield Daily Examiner 45,879  
The Journal 14,056  

 

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