Wallpaper* founder Tyler Brulé is set to launch Monocle, a lifestyle magazine for the global affluent.
The magazine will be based in London but sold worldwide, and will include business, culture, reportage and luxury shopping.
Brulé said the title was influenced by the success of The Economist and the BBC in the US. Monocle will target globetrotting professionals. It will sell for £5 and a sister internet site is to be launched.