Trinity Mirror will unveil a revamped Wales on Sunday this weekend introducing a magazine-format lifestyle supplement called Seven Days.
The relaunch of the weekly paper will also see the existing sports pullout axed as sport is taken back into the main paper.
Trinity Mirror will promote its new-look paper with a point-of-sale ad campaign focusing on the paper’s columnists, which will also run in sister newspaper titles.
The publisher will also offer the paper as part of a combined 2-for-1 offer with the Sunday People for a short time after launch.
Tim Gordon, editor of the Wales on Sunday, said: ‘We’re proud to unveil the new look Wales on Sunday to our readers.
‘It will still contain all the best quality news, sport, entertainment and lifestyle features but we’ve shaken it up into a brand new format.
‘The launch of the Seven Days supplement means that readers of Wales’
favourite Sunday paper will have a brand new lifestyle supplement bursting with features, and advertisers will have an effective new platform for reaching those readers.
‘We’re promoting the Wales on Sunday’s redesign and the launch of Seven Days with an ad campaign which will stretch the length and breadth of the country to ensure our existing readers are in the know and to reach out to new ones.”
The relaunch follows an announcement earlier this week that Alison Gow, currently executive editor (digital) in Merseyside for Trinity Mirror, will replace Gordon as editor in January when he moves to edit the South Wales Echo.