The Economist is launching its first cinema ad campaign in eight years in a bid to reach out to people who wouldn’t consider themselves to be Economist readers.
The “Red Wires” campaign includes this 70-second ad aimed at attracting more “intellectually curious” readers to the weekly title.
Last year, the magazine carried out a survey which found that more than three million university students had the same interests as those covered by The Economist.
The ad uses the image of a man walking through a city on a series of red wires with the strapline: “Let your mind wander”.
Each wire represents a thought inspired by reading The Economist.
The ad will be released in cinemas tomorrow and shown during Channel 4 News on Sunday 5 July.