Video: Lebedev on i - 'Don't waste time on promotion, it's up to the readers'

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If you ever wandered what drove billionaire KGB man Alexander Lebedev to take on the loss-making Independent and Evening Standard titles and launch i this week, this slightly rambling Youtube clip from his blog won’t shed much light.

Talking about i he says: “There’s no need to waste time on promotion because it’s up the readers and up to the talented journalists…British journalism is the best you can find anywhere in the world.”

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