US newspaper circulations down 1 million

Newspaper circulation in the US fell more than 2 per cent in the six months that ended in March.

This was the bleak news this week from the Newspaper Association of America. The circulation of America's 745 daily papers fell from just under 46 million to 45 million.

Among the biggest fallers were the Los Angeles Times and the Washington Post.

The most significant drop, however, was in the number of regular subscribers – as opposed to those who buy their papers from newsstands or street corner vendors.

Regular customers, it's claimed, are cancelling their subscriptions, and instead are getting their news from the internet. Hardest hit have been Sunday papers, whose overall circulation has dropped more than 3 per cent.

Six of the 10 largest dailies in the US reported serious drops in sales. For example, the LA Times fell 4.2 per cent, while the Chicago Tribune declined over 2 per cent.

Circulation of the Washington Post dropped almost 4 per cent, as did the circulation for the Boston Globe. The biggest drop overall was at the Dallas Morning News – down 14 per cent.

Some papers were able to report an increase in sales, among them the Wall Street Journal and USA Today, which these days is the biggest paper in the US, with daily sales of more than three million.

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