UK government ad spend up 43 per cent to £540m

asd2

If you thought the last year was a nightmare commercially for your publishing business – it could have been a lot worse.

New figures from the Central Office of Information reveal that government spending on advertising and marketing grew 43 per cent year-on-year to £540m in the 12 months to the end of March. Happy days then for many publications targeting the public sector.

How long can the spending spree last though? And what are the chances of a Conservative government simply sticking all the public sector ads up online for free?

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