Two new launches show signs of resistance in consumer magazine industry

The consumer magazine industry can breathe a sigh of relief – whilst closures and redundancies are flashing up elsewhere, two big consumer publishers have announced new launches.


It appears that Bauer Media has been flashing a relaunch of defunct health and fitness magazine FHM Bionic around to ad buyers.

Under Bauer Media’s previous owners Emap, the title was launched in 1999 as a biannual magazine. It increased its frequency to monthly but failed to take off and closed in 2001.

According to Media Week the title will relaunch as a stand-alone title on 17 December with a print run of 80,000 and priced £4.00.

Editorial content will be similar to NatMag’s successful men’s brand, Men’s Health, covering health, nutrition, fitness and research.

Also ignoring the constant warnings of “consumer spending nosediving” is specialist publisher Future Publishing, which is to expand its knitting portfolio by launching a monthly 100-page title called The Knitter.

Set to launch on 7 January with a cover price of £5.99, the magazine will have news pages, reviews and a column by US knitting blogger Mason Dixon.

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