Two more local media launches for Bristol as SoPublishing expands from Gloucestershire base

PG - James and Michelle Fyrne

Independent digital publisher SoPublishing is expanding its portfolio with the launch of two titles, one focused on weddings and the other on arts, entertainment and culture, adding to the growing number of hyperlocal titles in Bristol.

Two more local media launches for Bristol as SoPublishing expands from Gloucestershire base

Independent digital publisher SoPublishing is expanding its portfolio with the launch of two titles, one focused on weddings and the other on arts, entertainment and culture, adding to the growing number of hyperlocal titles in Bristol.

SoBristol and SoBristolWeddings, which bills itself as Bristol’s first dedicated online wedding title, have been soft launched by journalists James Fyrne and Michelle Fyrne, who set up SoPublishing in 2007.

SoPublishing already publishes titles SoGlos and SoGlosWeddings in Gloucestershire but is now expanding its presence to Bristol.

James Fyrne said: “As digital media has grown at an exponential rate over the last decade, SoPublishing has set the agenda in the regions, provding its readers and advertisers with innovative platforms which are unrivalled – even by established print and radio competitors run by the UK’s largest publishing houses.”

The two titles will be run by the existing staff of four and the comany is currently looking for a dedicated SoBristol editor.

The sites will be mainly advertising-funded but funding will also include sponsored content and promoted advertorials.

The company said that advertising sales are expeced to hit around £500,000 this year across its portfolio of titles.

The titles add to a growing wave of local publications in the Bristol area, which included The Voice series of hyperlocal monthlies which are hand distributed across parts of Bristol.

Earlieer this year, The Voice revealed plans to open its 11th edition in the city.

Bristol is also home to co-operatively run Bristol Cable magazine title as well as established daily the Bristol Post.

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