TV advertising plunges despite increased viewing

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If the advertising picture is looking grim in print – it is even worse for TV, according to Enders Analysis.

It predicts TV ad spending will fall from £3.46bn in 2007 to £2.81bn in 2010.

According to the FT, the drop in TV advertising comes despite evidence that Britons are watching more TV than ever – 26 hours and 18 minutes a week in 2008, up by 48 minutes on 2007.

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