Turner: Pacha “close to my heart”
The people behind international clubbing brand Pacha are launching a new magazine in Ibiza, edited by Muzik former editor Ben Turner.
The 68-page glossy, named Pacha, will be available on the island from next month. The initial plan is to produce four issues over the summer, which will be distributed free to tourists and locals.
Aimed at readers aged 16 to 35, the title is hoping to reflect all aspects of Balearic life with local news and coverage of fashion, bars, restaurants, clubs and DJs.
The cover will carry the famous Pacha logo of two red cherries. The first issue features Jade Jagger on the cover and a guide to Ibiza’s ‘A-list’, from hotel owners to club owners and celebrity politicians and policemen.
Turner said Pacha had been keen to launch a magazine for some time. He stressed it was not just a promotional tool and said the magazine would cover rival clubs on the island as well as Pacha. Speaking from Ibiza, he said: “The club has always been at the heart of everything on this island. While it’s nice to have a walking advert, my belief was that they could do something much bigger than just a magazine about themselves. This is not about club culture. The content will be as much about amazing hotels and restaurants as DJs. It will mirror life in Ibiza. The challenge is how to make it informative to people who are sat on the beach for two weeks and respected by the people who live here.”
According to Pacha, more than two million people worldwide visited one of its venues last year. The company owns 35 clubs worldwide and the launch coincides with Pacha’s 30th anniversary.
The magazine will be printed in Spain and produced from an office in Ibiza Town. Anna Chapman, ex-editor of the worldpop Ibiza website and Gilly Manley (ex-Ministry) are senior writers. Pacha’s long-term photographer, Tony Riera, is also on board, as well as a number of local contributors.
Turner launched IPC dance music title Muzik in 1995, before launching music website worldpop.com. He left worldpop 18 months ago to set up his own music media company, Graphite Media.
“Having launched Muzik, I didn’t imagine myself ever jumping back into magazines, but Pacha is so close to my heart. I think it has the ability to pull off something really special. I would definitely say there is potential beyond Ibiza if we get this right,” he added.
Pacha will make its debut on 15 June with a print run of 40,000.
By Ruth Addicott