The theme of last weekÃ¢â‚¬â„¢s Society of Editors conference was trust Ã¢â‚¬’ trust is important, we all need to get readers to trust us more by being more trustworthy.
Exclusives are all very well Ã¢â‚¬’ but not if they are wrong Ã¢â‚¬’ got it?
There you go, thatÃ¢â‚¬â„¢s saved you Ã‚£700 and a trip to Manchester. But amid all the high-minded talk about trust (remember that trust thing by the way) an unexpected dissonant voice arose.
Axegrinder awoke from his post-lunch snooze to hear former Guardian editor and media commentator Peter Preston reminding News of the World editor Colin Myler of the need to keep things edgy (yes, I did get that the right way around).
Preston said: Ã¢â‚¬Å“When I wake up in the morning and start wafting around websites, the first one I turn to is Matt Drudge, the next one is Perez Hilton to find out whatÃ¢â‚¬â„¢s going on in Hollywood. They are not unencumbered by regulations but itÃ¢â‚¬â„¢s where the audience goes.
Ã¢â‚¬Å“If you talk too much about regulation and trust you sound a bit boring, donÃ¢â‚¬â„¢t you?Ã¢â‚¬
Well thatÃ¢â‚¬â„¢s next yearÃ¢â‚¬â„¢s conference theme sorted anyway.