Trinity takes paid-for London weeklies free

Trinity Mirror is turning the Fulham and Hammersmith Chronicle from a paid-for paper into a free one and closing its London Informer free title.

It is part of a shake-up of the company’s London local newspaper businesses which will see one new full-time multimedia journalist recruited. No jobs are being cut.

The company said that the developments represent ‘a significant investment”.

From Friday, 15 January, the Fulham and Hammersmith Chronicle will go free and be distributed to 72,000 homes in the borough. According to ABC it had a paid-for circulation of 1,257 copies.

Trinity said an ‘upgraded and rebranded’ website will be launched.

Additionally, the Kensington & Chelsea News and the Paddington, Marylebone & Pimlico Mercury will be renamed the Kensington & Chelsea Chronicle and the Westminster Chronicle respectively. They will become free, with a circulation to 42,000 homes, but also be available for sale in newsagents.

The free London Informer title, currently delivered for free in the Fulham, Hammersmith, Kensington, Paddington, Westminster and Pimlico areas, will be closed.

According to ABC: the Fulham and Hammersmith Chronicle, Kensington and Chelsea News and Paddington, Marlyebone and Pimlico Mercury titles have a combined paid-for circulation of just under 3,000.

Managing director of Trinity Mirror Southern Simon Edgley said: ‘The changes to our publishing strategy and the investments we are making will enable us to reach and inform a wider audience than ever before, which will in turn, benefit the local communities we serve.

‘The regional press has always had a strong and proud tradition of keeping citizens informed about their communities and campaigning on local issues, and I believe the progressive steps we are taking here will considerably enhance our position in that hugely important role.’

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