Trinity strikes £2m deal in Liverpool to partner 2008 Euro culture capital

By Sarah Lagan

Trinity Mirror North West & North Wales, publisher of the Liverpool Echo and Liverpool Daily Post, is to become an official partner to the European Capital of Culture 2008.

The partnership is a £2m deal that includes the papers providing a combination of editorial, marketing exposure and other forms of support.

Liverpool Daily Post editor Jane Wolstenholme said: "Being named European Capital of Culture 2008 was one of the biggest good-news stories in Liverpool’s history. We were determined to be a part of it.

"Now, as the preparations for 2008 gather momentum, being an official partner will allow the Liverpool Daily Post to play an integral part in what is proving to be an incredible journey. We couldn’t be prouder to be on board."

The Post and Echo claim their constant coverage and campaigning played a crucial role to the city securing the prestigious title in June 2003.

Last year, arts establishments from around the city urged the two papers not to go ahead with claimed cuts in their arts coverage as part of Trinity Mirror’s cost-cutting programme.

Wolstenholme insisted that although the arts section was subject to the same review as other parts of the paper, coverage was not to be cut, but integretaed more into the paper.

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