Trinity Mirror local newspaper websites double traffic year on year as group overtakes Johnston and Local World

Trinity Mirror's regional websites more than doubled their collective traffic year on year in the second half of 2014, the latest set of ABC results show.

The Mirror titles overtook Newsquest and Johnston Press to become the largest regional publisher online, attracting an average 1,403,930 unique browsers a day – up 112.9 per cent year on year.

The Kent Messenger Group's Kent Online was the next most improved, attracting 87,459 uniques a day on average, up 78.4 per cent year on year.

All of the groups improved their collective traffic by at least 32 per cent year on year (see table).

Newspaper group Average daily users % change y/y
Trinity Mirror Regional Network 1,403,930 112.9
Newsquest Media Group 1,099,427 50.3
Local World Network (Web) 1,054,478 69.5
Johnston Network 950,679 32.7
Midland News Association Network 140,367 32
Kent Online (KM Group) network 87,459 78.4

The Manchester Evening News's website, part of Trinity Mirror, increased its traffic by 194.3 per cent year on year to 414,810 average unique browsers a day in the second half of 2014, according to ABC.

It is the biggest single regional newspaper website, ahead of the Evening Standard (272,480 uniques, up 37.7 per cent) and its Mirror sister title the Liverpool Echo (264,693, up 113.1 per cent).

Below are the daily unique browser numbers for every regional newspaper website audited by ABC in the second half of 2014.

Newspaper website Average daily users % change y/y
Manchester Evening News 414,810 194.3
Evening Standard 272,480 37.7
Liverpool Echo 264,693 113.1
Scotsman.com 182,499 33.9
Wales Online 178,382 108.7
Newcastle Chronicle 155,831 173.3
Birmingham Mail 145,840 111.8
Expressandstar.com 102,921 28.3
heraldscotland.com 96,361 38.8
Hull Daily Mail (Web) 74,123 58.4
Teesside Evening Gazette 72,230 116.8
Bristol Post (Web) 70,636 74.5
Yorkshireeveningpost.co.uk 64,587 39.8
dailyecho.co.uk 64,063 56.5
Stoke Sentinel 61,362 88.1
Plymouth Herald (Web) 58,872 85
Nottingham Post (Web) 58,572 16.5
Derby Telegraph (Web) 56,310 67.1
Leicester Mercury (Web) 55,534 49.1
Thestar.co.uk 51,524 37
thetelegraphandargus.co.uk 50,528 46.2
thenorthernecho.co.uk 50,145 47.5
theboltonnews.co.uk 49,050 91
South Wales Evening Post (Web) 48,943 93.7
theargus.co.uk 46,747 38
Eastern Daily Press 43,571  
Coventry Telegraph 43,420 60.5
Shropshirestar.com 42,389 42.8
Daily Post (Wales) 42,343 116
Sunderlandecho.com 40,822 67.9
Portsmouth.co.uk 40,549 36.3
lancashiretelegraph.co.uk 40,272 43.5
thepress.co.uk 39,670 31
Cambridge News (Web) 39,281 20
Huddersfield Daily Examiner 38,818 96.1
eveningtimes.co.uk 35,791 45.6
Grimsby Telegraph (Web) 34,230 46
Blackpoolgazette.co.uk 31,163 47.1
www.jobstoday.co.uk 30,905 -15.6
Yorkshirepost.co.uk 29,343 29.6
newsshopper.co.uk 29,158 49.4
Gloucester Citizen/Gloucestershire Echo (Web) 27,953 2.1
Oxfordmail.co.uk 27,389 42.5
Swindonadvertiser.co.uk 25,249 20
Lincolnshire Echo (Web) 24,858 35.6
Scunthorpe Telegraph (Web) 23,853 95.6
LEP.co.uk 23,683 20.1
Peterboroughtoday.co.uk 18,717 12.7
East Anglian Daily Times 18,246  
Ipswich Star 15,797  
Halifaxcourier.co.uk 13,762 16.9
The Journal 12,685 -6.9
Norwich Evening News 10,887  
Wow247 10,468  
Comet 7,886  
Welwyn Hatfield Times 7,448  
Great Yarmouth Mercury 7,048  
Hunts Post 4,337  
Lowestoft Journal 4,122  
Wisbech Standard 3,209  
The Herts Advertiser 2,980  
Cambridge Times 2,614  
Kent on Sunday 2,603  
North Norfolk News 2,385  

 

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