Trinity Mirror launches new business weekly

The Scottish Daily Record & Sunday Mail’s business publishing arm Insider Media (part of Trinity Mirror) is to launch a free weekly business paper.

‘BUSINESS 7’will be given out every Friday to 20,000 members of the business community from places of work and key commuter points in Scotland with ‘desk drops’for key executives.

An accompanying website ‘Business7.co.uk’will include daily business news, a blog and detailed figures aimed to compliment print content.

Editor in chief of ‘BUSINESS 7’and editor of Insider Magazine Alasdair Northrop said: ‘The key objective behind the launch of Business7 and Business7.co.uk is to reflect that dynamism through publishing highly relevant and appealing print plus online products to better serve this fast moving, quick thinking, high spending and very influential audience.’

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