Trinity Mirror launches free business title for Scotland

Trinity Mirror has launched its first free business publication which will be available in print and online.

Business7 will target 20,000 ‘work hard, play hard ambitious young business professionals’in Scotland and will be available for pickup from targeted businesses and key commuter points including main line rail stations and airports.

The title’s website will include daily news updates, a blog and other interactive features.

Mark Hollinshead, managing director Scottish Daily Record & Sunday Mail Ltd, said: “The launch of Business 7 today, both in print and online, represents another step in the development of our strategy to target key growth areas with a multi-platform product development strategy.

‘The editorial and advertising team behind the launch have done a fantastic job in bringing this new venture to market so quickly.”

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