Trinity Mirror is set to launch a free weekly business magazine in Manchester next week.
The new title, to be called Business Week, will be rolled out next Thursday with an accompanying website aimed at an audience of ‘key decision makers’in the city.
MEN Media, publisher of the Manchester Evening News, will oversee the new 40-page colour magazine as part of a drive to increase business coverage across its stable of daily and weekly titles in and around Greater Manchester.
Distribution of the new title, which is aimed to build to around 12,000 targeted copies by the end of January, includes direct mail to individual business people and businesses, as well as though key pick up points in the city centre, airport and business parks.
Two new editorial roles – including a head of business post – have been created at MEN Media which from next week will publish four pages of business news, information and analysis in the MEN each day with an enhanced business focus each Thursday.
MEN Media’s weekly paid for and free titles will also publish dedicated business pages for the first time and there will also be increased online business coverage on all companion websites.
The launch of Business Week comes five months after the closure of Crain’s Manchester Business, the city’s only dedicated business weekly.
The title’s US parent company Crain Communications took the decision to close in June – three year after launch – saying that despite circulation of around 11,500 a week the title had been unable to generate sufficient interest from local advertisers.