Trinity Mirror appoints new digital director for regionals

Trinity Mirror has appointed Chris Bunyan, a former director of online portal management for Virgin Media, as the new digital director for its regional titles.

Bunyan will be responsible for the development of the company’s 200 websites and will report to Georgina Harvey, managing director of Trinity’s regional papers and David Black, group director of digital publishing.

At Virgin Bunyan was responsible for linking together the company’s online, TV and mobile operations. Previously, he was head of internet product management at NTL.

Harvey said: ‘We’re delighted to appoint Chris to lead our work in the regional digital arena. His appointment will contribute significantly to our goal of becoming a regional multimedia company of scale.”

Black said: ‘We already have a high calibre of talent within the business and will continue to recruit the best in class, which is highlighted by Chris’s appointment.

‘He brings with him a wealth of experience and knowledge of the marketplace, and his appointment demonstrates our commitment to accelerating our digital development.’

Bunyan said he was ‘excited’to be joining Trinity, and that he was looking forward to seeing a ‘growth in digital reach and revenues”.

In February Trinity Mirror chief executive Sly Bailey said the company was to hire around 100 people to work in its online divisions, including some in editorial but mostly sales staff.

Trinity Mirror is in the process of relaunching its “ic” networ of regional news websites with newspaper-branded sites. The company recently announced a pilot scheme to measure the cross-media reach of its regional websites.

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