Top Santé carves out new niche in cosmetic surgery

By Alyson Fixter

Top Santé magazine has unveiled a relaunch that capitalises on the
growing trend for cosmetic surgery with a section on going under the
knife and the chance for one reader a month to win an “extreme
makeover”.

The Emap title, aimed at 30-something women who are obsessed with
maintaining their youthful good looks, aims to be a “more exciting”
alternative to rivals Good Housekeeping, Prima and Essentials.

The
title sells just over 140,000 copies a month, up nine per cent yearon-
year compared to NatMags’ Good Housekeeping, which has a ABC figure of
435,000.

The magazine also now includes a new “celebrity bodies”
section containing gossip about the latest celeb diets, and
“life-changing” competitions in which readers can win the services of
PAs, cleaners or personal trainers for a year.

A spokeswoman for Emap said: “We ageing Brits are desperate to hold on to our youthful good looks and sylph-like physiques.

“The
nation has become obsessed with the skinny versus curvy debate, looking
10 years younger, plastic surgery, celebrity post-pregnancy tummy
flatteners etc.

“This obsession is currently a key driver of the sales of the biggest newspaper and mainstream magazine brands.

“As
Britain’s market-leading health and beauty magazine, Top Santé is
perfectly positioned to capitalise on this emerging trend.”

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