By Alyson Fixter
Top SantÃ© magazine has unveiled a relaunch that capitalises on the
growing trend for cosmetic surgery with a section on going under the
knife and the chance for one reader a month to win an “extreme
The Emap title, aimed at 30-something women who are obsessed with
maintaining their youthful good looks, aims to be a “more exciting”
alternative to rivals Good Housekeeping, Prima and Essentials.
title sells just over 140,000 copies a month, up nine per cent yearon-
year compared to NatMags’ Good Housekeeping, which has a ABC figure of
The magazine also now includes a new “celebrity bodies”
section containing gossip about the latest celeb diets, and
“life-changing” competitions in which readers can win the services of
PAs, cleaners or personal trainers for a year.
A spokeswoman for Emap said: “We ageing Brits are desperate to hold on to our youthful good looks and sylph-like physiques.
nation has become obsessed with the skinny versus curvy debate, looking
10 years younger, plastic surgery, celebrity post-pregnancy tummy
“This obsession is currently a key driver of the sales of the biggest newspaper and mainstream magazine brands.
Britain’s market-leading health and beauty magazine, Top SantÃ© is
perfectly positioned to capitalise on this emerging trend.”