A new paid-for fortnightly newspaper has been launched in Chingford, Greater London, by a subsidiary of the Tindle Newspaper Group.
The first edition of the Chingford Times, which markets itself as a ‘hyper-local newspaper’ and is being launched by the Yellow Advertiser Group, will hit the newsstands tomorrow.
Yellow Advertiser managing director Scott Wood said that while the market continues to be difficult ‘there is a need for newspapers to evolve and change as we tackle the challenges ahead”.
‘We sincerely hope the Chingford Times will satisfy readers who are thirsty for really local news about their community, and advertisers who need a platform to reach these people.”
Wood added that the company has partially covered the town since 1982 and that Chingford Times editor Greg Fidgeon has a good knowledge of ‘this jewel in London”.
It is not yet known how many staff are employed on the newspaper, which costs 30p, and how many copies will be printed.
Wood added: ‘The idea for such strictly local newspapers in London came from our proprietor, Sir Ray Tindle.
‘I would also like to thank both Edwin and Henry Boorman, who helped identify Chingford as an area which might welcome this type of newspaper. They greatly assisted in bringing this publication to fruition.”
An comment piece tomorrow’s front page reads: ‘While other newspapers may ignore you or only get in touch when they want something, Chingford Times is here for you.
‘Inside this first edition you will see scores of names, places and faces you recognise from being out and about and we aim to keep it that way.”
Publishing director Scott Wood said the company has not yet finalised its print run and confirmed that no new jobs will be created. The publication will be produced by the existing team at the Yellow Advertiser series. There are also plans to launch a website in coming weejs.
In March Tindle Newspapers launched a free local paper in South London, the The Lambeth Post, and in November 2010 launched two new newspapers in the Forest of Dean.
In September 2010 the group launched three newspapers in London – the Barnet & Potters Bar Press, the Hendon & Finchley Press and the Edgware and Mill Hill Press.