A new publication was launched in Farnham this week as part of Tindle Newspapers’ plan to have 200 titles and radio stations by Christmas, writes Jon Slattery.
The monthly free Farnham Diary joins the Tindle stable as number 184 in the list and brings the number of newspapers based on the town up to four – all owned and operated by Sir Ray Tindle.
The Diary joins the flagship weekly Farnham Herald, the Surrey and Hants News and the Farnham Post.
It is the latest in Sir Ray’s plan to launch monthlies in all the areas in which he already has weekly newspapers.
The first off the stocks in September was the North Cornwall Post and Diary and since then there are been about 20 Diaries springing up the length and breadth of the country – all with the Tindle coat of arms in the masthead.
Sir Ray told Press Gazette that the Diaries were planned to increase the revenue from his existing catchment areas using the resources of the established newspapers so that new overheads would be reduced to a minimum.
At the same time, he said, the new publications acted as reinforcements for the existing titles to help fight off any competitor.
It is not only monthlies in the Tindle development plan. Group managing director Brian Doel is spearheading the drive to have 200 titles and stations by buying established weekly titles as well as launching new ones.
In the past year, Tindle has acquired the Midsomer Norton Journal in Somerset, four regional Sunday Independent titles based on Plymouth and Y Cymro, the Welsh language national weekly newspaper.