'Three-pronged strategy' as Harpers Wine & Spirit relaunches

Harpers Wine & Spirit has relaunched with a redesign and the introduction of a daily rolling news service on its renamed website, www.harpers.co.uk.

Editor Richard Siddle, who joined in March after previously editing Travel Weekly, has overseen the redesign. It was created by design consultancy Esterson Associates, which last year did the redesign for New Statesman and also worked with Siddle on the relaunch of Travel Weekly in 2006.

The emphasis will be on including a more industry-wide perspective with a new central section, The Week, focusing on developments in the market over the next seven days. A dedicated business section has been introduced for the first time, with advice on management, training and business issues.

‘The magazine will be more analytical behind the scenes, reflecting the fact that it’s a weekly,’said Siddle.

Harpers’ website has also been launched with new web editor Shirley Kumar coordinating a daily rolling news service. This follows the launch of Harpers Search earlier in the year, the first vertical search site in drinks media.

‘Harpers is an information brand where, whether you come through print or online, the search is based on the idea that whatever drinks knowledge you are looking for, if Harpers Search is doing its job, you should be able to get the information through that,’said Siddle.

The strategy now is three-pronged, with the website, publication and search, he added.

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